Privacy Policy


Lisbon Walker® is a registered trademark of GenialOut, Lda, with the National Register of Tourist Animation Agents RNAAT nº 49/2005. It is a private limited company, legal person nº 507423534, headquartered at Rua do Jardim do Tabaco 126, SLJ, 1100-288, Lisbon.

This commercial society is dedicated to activities of tourist and cultural animation, which are configured as outdoor tourism activities or cultural tourism, having tourist interest for the region in which they are developed. These cultural tourism activities are pedestrian or transported activities, which promote contact with the cultural and natural heritage through mediation between the recipient of the service and the cultural asset enjoyed, for sharing knowledge.

Lisbon Walker® is committed to protecting the privacy of personal information collected and processed by you.

In our company, the processing of personal data is carried out in strict compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and / or any legislation that regulates, adds or replaces said legislation, in the set called Regulation on Protection of Personal Data (referred to as GDPR).


Our company is the entity responsible for the collection and processing of personal data, which in the scope of the commercial relationship and according to the requested service, will collect and process the personal data essential for the accomplishment of this purpose.



Personal data is all the information related to an identified single person. This document refers to the protection of single persons with regard to the processing of their personal data and the free movement of such data and is fully regulated by Portuguese law.

Lisbon Walker® is committed to ensure the confidentiality of personal data (yours and third parties, meaning their customers); informing the customer about third parties that may have access to the data and informing the customer in case of improper access is detected.


Personal data can be collected by completing the online form of the Newsletter or by making a purchase on the website.

As a rule, personal data is collected as part of a business relationship with the customer; that is, upon your request for a product or service.

Some personal data is mandatory and, in case of lack or insufficiency of such data, our company will not be able to provide the service in question, so it will inform customers of the mandatory nature of the data provision.

The personal data collected are processed by computer and in strict compliance with data protection legislation, being stored in specific databases, created for this purpose and, under no circumstances, will the data collected be used for any purpose other than that for which consent was given by the data subject.


Personal data is obtained for the following purposes:

  1. To fulfill orders placed through the online ordering page or booking / booking / purchasing tours and activities;
  2. Provision of promotional information and marketing campaigns;
  3. Issuance of invoice or electronic receipt.

The data collected by Lisbon Walker® will be used for order processing or activity scheduling, customer identification and after-sales support.

The collected data are subsequently processed in the Lisbon Walker® computer system and in a confidential manner.

The data can be used later to provide promotional information and marketing campaigns, such as sending newsletters, conducting satisfaction surveys and surveys on new services or improvements in the provision of Lisbon Walker® services, assistance in creating new or better services and communication of relevant content in the field of health promotion and disease prevention.

Lisbon Walker® is responsible for safeguarding and using personal data provided by you, solely for the purpose of customer identification, order processing, service booking and after-sales support. Data processing will respect all applicable legal rules, namely in compliance with the tax and accounting obligations that prevent it.

We guarantee that all employees and those responsible for the management of the website are covered by this duty of secrecy and confidentiality in relation to the data provided by our users.

We use strict security measures that make our website secure, including the use of a secure Socket Layer Server (SSL).


In our communications, we aim to always be transparent and clear about our services, prices, campaigns and information of interest made available on our website. The purpose of obtaining this data is to identify the natural person who, through the website, makes an online reservation, an order or a contact request. Thus, and in order to be able to take advantage of our online sales point and be aware of the news, despite our commitment, your consent is necessary to be able to receive our communications. In this way, we guarantee that we will not spam and will always make relevant information available to you, under the General Data Protection Regulation and the principles and ethics of our team.

By accepting to provide your data, these can be used for communication actions and processing requests for information. However, direct marketing actions are subject to prior consent, on the part of the single person, having the option to effect the cancellation at any time, if so desired.


Recruitment: Personal data contained in resumes and cover letters sent by email or delivered to our store will be handled by us.

The resumes of candidates who do not have the necessary skills or qualifications to perform the functions to which they apply will be destroyed within a maximum period of 1 (one) week.

The rest will be kept for a maximum period of 2 (two) years, after which they will be destroyed.

If the data controller concludes an employment contract with one of the candidates, the data collected in the recruitment / application process will be stored for the purpose of drawing up the employment contract and for all mandatory legal purposes.

All personal data or sensitive information that is sent by its holders without the consent or prior request from Lisbon Walker® will be deleted and will not be subject to any treatment or transfer to third parties by the company. The holder of this data must be aware that when sending this information voluntarily, spontaneously and unsolicited, he cannot hold Lisbon Walker® responsible for the treatment / disposal of it.


Personal data relating to minors (ages between 16 and 18 years old), can only be provided by the respective holders of parental responsibilities. In such cases, the data controller ensures that all possible and appropriate efforts are made in verifying that the consent has been given by the holder of the parental responsibilities of the minor in question. However, Lisbon Walker® cannot be held responsible for the legitimacy of the processing of personal data provided by people who commit fraud regarding their identity.


Under the terms of data protection legislation in force in the European Union (the General Data Protection Regulation), the use of personal data must be justified under at least one of these legal grounds for the processing of personal data:

a) When clear, express and unequivocal consent has been given by the customer, which can be withdrawn at any time;

b) When the processing of personal data is essential for the execution of a contract / commercial relationship;

c) When treatment is necessary to comply with legal obligations;

d) When processing is necessary to achieve a legitimate interest;

e) When treatment is necessary for us to declare, exercise or defend a right in a lawsuit against you, us or a third party.


a) When providing their personal data, customers declare that they authorize and consent to the same being processed by our company.

b) In the event of not agreeing to the consultation and processing of your personal data under the conditions described above in the scope of the commercial relationship, our company will not be able to provide the required services, as the requested data are absolutely indispensable for the provision of the service.

c) Our company processes and preserves the personal data of its customers through billing systems called T&T. The company that owns this program, as a subcontractor, is committed to our company to strict compliance with the GDPR.

d) When buying our products online via platform PeekPro

e) When subscribing to our newsletter connected to MailChimp


In the course of an investigation, complaint or procedure, the taxing, auditing authorities, the Public Bodies, the Court and the Security Forces responsible or subscribing to our Newsletter.


No decurso de uma investigação, denúncia ou procedimento, às Autoridades fiscais, de auditoria, aos Organismos Públicos, ao Tribunal e às Forças de Segurança responsáveis ou subscrevendo à nossa Newsletter.


The viewing and use of the pages of our website is allowed without having to indicate any type of personal data, however, if a data subject wants to use the services available through our website, that user’s personal data may be requested and processed. .

As responsible for data processing, our company has implemented numerous technical and organizational measures to guarantee the protection of personal data processed through this website.

Our website collects a series of data and general information when a data subject accesses the website. This data and general information is stored in the server’s log files.


Our website contains information that allows quick electronic contact with our company, as well as direct communication with us, which also includes an email address. If a data subject contacts the data controller by email or using a contact form, the personal data transmitted by the person in question will be stored automatically. In addition, we have an online tour booking form and an online order form, both on the international PeekPro platform that can be found on the respective sales pages of our products on the website. Here the following personal data are requested: Name; Surname; Email; Telephone; products to order / book, address for delivery of order and service.


The PeekPro platform is a platform for booking online tourist activities. The published data protection guidelines for PeekPro are available here:


Lisbon Walker® has the main objective of its activity to contribute to the promotion of local culture and history. To that end, it organizes a record about the user’s history and experience on our website that contribute to the improvement of our service. The personal data contained in the registration are processed automatically in the Lisbon Walker®e computer system in a confidential manner, for the purposes mentioned above.

In no event will information be requested on philosophical or political beliefs, party or union affiliation, religious faith, private life and racial or ethnic origin as well as health and sexual life data, including genetic data.

When registering for an activity or event, the user accepts and gives his data for the purposes indicated below, being stored in our database:

  • Activation of mandatory insurance (personal accidents and civil liability);
  • Direct contact in situations of confirmation of reservations and cancellation of activities or events;
  • Urgent telephone contact during the activities;
  • Contact email to evaluate the experience;
  • Issuance of invoice / electronic receipt.


Social networks collect information about which specific page of our website was visited by the user.

If the data subject is connected at the same time on social networks, they will detect all connections to our website by the data holder – and for the entire time of the user’s visit on our website – as well as which specific pages were visited by the person in cause.

This information is collected through the Facebook, Instagram and Twitter tools and associated with the respective data holder’s accounts.

If the person concerned clicks on one of the buttons integrated on our website, for example the “Like” button, or if the data subject sends a comment, social networks will match that information to the data user’s personal user account and will store the data personal.

Social networks will continually receive, through their own tools, information about visits to the website, made by the data subject, as long as the data subject is connected to that social network during the period of visiting the website.

This process will occur regardless of whether the subject clicks on the social network icon or not.

The data protection guidelines published by Facebook, Instagram and Twitter available at, and privacy, respectively, provide information on the collection, processing and use of personal data by the aforementioned social networks. In addition, the configuration options offered by Facebook, Instagram and Twitter to protect data privacy are explained.


On our website, the data controller integrated the Google Analytics component with the anonymization function. Web analytics is the process of collecting and analyzing data on the behavior of website visitors. For web analysis using Google Analytics, the data controller uses the application “_gat._anonymizelp”. Through this application, the IP address of the Internet connection of the data subject and information collected, among others, to evaluate the use of the Improxy website and to provide online reports that show the activities on the website and to provide other services related to the use of the website.

The data subject can prevent the setting of cookies on the website, at any time, by means of corresponding adjustment in the web browser that he uses and, thus, permanently deny the setting of cookies.

Such adjustment in the Internet browser used will also prevent Google Analytics from installing a cookie on the user’s information technology system.

In addition, the data subject has the possibility to object to a collection of data that is generated by Google Analytics, related to the use of this website, as well as the treatment of that data by Google. To this end, the data subject must download an add-on to the browser at the link and install it.


In the Lisbon Walker Newsletter you will find our news, proposals and information about our current offer. Unsubscribing from our newsletter can be done at any time. Newsletter will only be sent to customers who have s previously consented through the form on our website.

Use of the MAILCHIMP Newsletter service:

The Newsletter is distributed by “MailChimp”, a marketing service of the Rocket Science Group, LLC, 675 Ponce De Leon Ave # 5000, Atlanta, GA 30308, USA.

The email of our followers, as well as the rest of the information described in this privacy policy, is stored on MailChimp servers in the USA. MailChimp uses this information to send and evaluate newsletters on our behalf. In addition, MailChimp may, according to its own information, use this data to optimize or improve its own services, eg. for the technical optimization of the sending and presentation of the newsletter or for economic purposes, to determine which countries the recipients are from. However, MailChimp does not use the data of the recipients of our newsletter to correspond with them or to pass them on to third parties.

We rely on the reliability, IT and data security of MailChimp. MailChimp is certified by the US-EU privacy seal “Privacy Shield” and is committed to complying with EU data protection requirements. In addition, we have concluded a data processing agreement with MailChimp. This is a contract in which MailChimp guarantees to protect our users’ data, process them in accordance with its privacy policy on our behalf and, in particular, not to disclose them to third parties. MailChimp’s privacy policy can be viewed here:


1- Our company, having access to any personal data, is committed to:

a) Protect, by means of legally required security measures, of a technical and organizational nature that guarantee its security, thus avoiding its alteration, loss, treatment or unauthorized access, in accordance with the state of technology at all times, to nature of the data and the possible risks to which they are exposed;

b) Use or apply the data exclusively for the purposes foreseen;

c) Make sure that data are accessed and processed only by workers whose intervention is necessary for the provision of the service, being obliged to the duty of secrecy and confidentiality.

2- When providing their personal data, the data subject, or third parties duly authorized for this purpose, declare that they authorize and consent to the processing of such data by our company for the purposes of facilitating and allowing the provision of contracted services;

3- Our company declares and warrants that it has implemented, is endowed with and will continue to implement the security measures of a technical and organizational nature necessary to guarantee the security of the personal data that is provided to it, aiming to avoid its alteration, loss, treatment and / or unauthorized access, taking into account the current state of technology, the nature of the stored data and the risks to which they are exposed;

4- Our company is responsible for processing the data collected by you;

5- Access to information on file by the employees of our company is only possible with the insertion of access passwords;

6- Personal data are treated with the degree of protection legally required to guarantee their security and prevent their unauthorized alteration, loss, treatment or access, the

data subject being aware of and accepting that Internet security measures do not they are impregnable, taking into account the state of technology;

7- Documentation provided in physical support is carefully kept with conditioned access and controlled by the person in charge. Whenever it is not necessary to file it, the documents are irreversibly destroyed.


We are committed to taking all reasonable and appropriate measures to protect the personal information we have from misuse, accidental or unlawful changes, loss and disclosure or unauthorized access. For this purpose, our company uses security systems, rules and other procedures in order to guarantee the protection of your personal data, as well as to prevent unauthorized access to data, improper use, its disclosure, loss or destruction.


We only store your personal data for as long as necessary to achieve the purpose for which we collect it, to respond to your needs, the requests you make to us, or to comply with our contractual and legal obligations.

To determine the period for which we keep your data, we use the criteria mentioned below. If several criteria are applied simultaneously, we will keep your personal data in accordance with the criterion that implies the conservation of your personal data for the longest period of time.

1- When you hire the services of our company, your data will be kept for the duration of our business relationship, including any complaints that may arise, as well as and for the period of 5 years after the termination of such relationship, without prejudice to compliance with legal obligations of the controller;

2- If you contact us to ask questions, request information and clarifications, we will keep your personal data for the period of time necessary to resolve your question / provide you with information and / or clarifications requested;

3- Regarding the data collected in the recruitment process, for a maximum period of 2 years after the end of the recruitment process.


1- One of the main objectives of the GDPR is to protect and clarify the rights of citizens of the European Union with regard to the privacy of their data, even when they have been provided by you. We will endeavor to process your request without undue delay and, in any case, within one month (subject to any extensions allowed by law). Please note that we may keep a record of your communications (e-mail) to help us resolve any issues you may have raised.

a) Right to object: this right allows you to object to the processing of your personal data for reasons related to your particular situation, when your data is processed for one of the following reasons: for the pursuit of our legitimate interests, in the exercise of functions of public interest, for scientific, historical, research or statistical purposes. In this case, we will put an end to the processing of data that you opposed to processing, unless we can demonstrate that we have mandatory legitimate reasons for processing that override your interests or that we are processing your data in the exercise or defense of a right. ;

b) Right to withdraw consent: if we have obtained your consent to process your personal data for certain activities (for example, for marketing purposes) you can withdraw that consent at any time and we will stop performing the specific activity that previously consented;

c) Request for access to data: you can ask us, at any time, to confirm the information we have about you, as well as request additional information about the purposes of processing, the period of retention of your data, among other information provided for in the article 15 of the GDPR;


d) Right to be forgotten / deleted: in certain circumstances, you have the right to delete your personal data. Normally, the exercise of this right must meet one of the following criteria:

– Data is no longer needed for the purpose for which we collect / process it;

– When you have withdrawn your consent to proceed with the processing of your data and there is no other valid reason for us to continue processing them;

– If you are opposed to the treatment and there are no prevailing legitimate interests that justify it.


e) Right to limit treatment: in certain circumstances, you have the right to restrict the treatment we give to your personal data. If we have shared your personal data with third parties, they will be notified of the restricted treatment, unless this is impossible or implies a disproportionate effort. We will, of course, notify you before lifting any restrictions on the processing of your personal data;

f) Right of rectification: you have the right to ask us to rectify any inaccurate or incomplete personal data that we have about you. If we have shared this personal data with third parties, they will be notified of the rectification. Where appropriate, we will also disclose to which third parties we disclose inaccurate or incomplete personal data. In those cases where we consider it reasonable to not comply with your request, we will explain the reasons for the decision. It is important that the personal information we hold about you is accurate and current. Please let us know if there are changes to your personal information during the period in which we retain your data;

g) Right to data portability: if you wish, you have the right to transfer your personal data between controllers.


2- If you wish to exercise your rights of access, rectification, deletion, portability or limitation of the treatment that the GDPR grants you, you can send an email to

3- If you withdraw your consent, this does not compromise the lawfulness of the treatment carried out until that date.


If you are dissatisfied with our use of your personal data or with our response after exercising any of these rights, you have the right to file a complaint with your supervisory authority (National Data Protection Commission – CNPD | Rua de São Bento , no. 148, 3º, 1200-821 Lisboa | Tel: 351 213928400 | Fax: +351 213976832 | e-mail: Our company reserves the right, at any time, to make readjustments or changes to its Privacy Policy, always in strict compliance with the Law, these changes being properly disclosed, in order to always keep you informed about the way we treat customers. your personal data.


The data subject guarantees that the personal data communicated to our company is certain and accurate and undertakes to notify any changes or modifications to them and assumes sole responsibility for the losses and damages caused by the erroneous, inaccurate or incomplete communication of the data.


“Cookies” are small text files that are stored on your computer or on your mobile device through the internet browser (browser), retaining only information related to your preferences, not including, as such, your personal data.

The placement of cookies will help the website to recognize your device the next time you visit it. Our website uses cookies to improve your browsing experience and for marketing purposes.

The use of Cookies on the internet is normal and does not harm users’ computers at all.

The cookies used do not collect information that can identify you.

Cookies collect generic information, such as how you arrive and use the website or the area of ​​the country through which you access the website.

Cookies only retain information related to your preferences, at any time you can, through your internet browser (browser), decide to be notified about the receipt of cookies, as well as block their entry into your system.

However, the refusal to use cookies on the website results in the impossibility of having access to it.

Cookies are used to help determine the usefulness, interest and number of uses of the website, allowing faster and more efficient navigation, as well as analyzing traffic in order to improve our service.

The Lisbon Walker® website uses cookies to analyze traffic patterns on the internet, allowing us to identify problems and provide a better browsing experience. As such, when browsing our website, we will assume that you consent to its use. However, you have the option to disable this setting via the cookie bar that appears on our website. If you wish to remove or not use cookies from this site, you can disable the use of cookies in your browser. However, this will likely mean that the site will not function as you would like.

As such, when browsing our website, we will assume that you consent to its use. However, you have the option to disable this setting via the cookie bar that appears on our website. If you wish to remove or not use cookies from this site, you can disable the use of cookies in your browser. However, this will likely mean that the site will not function as you would like.

As users of the WordPress online platform, owned by Automattic, Inc., we also use cookies to help identify and track users of our site. You can consult in WordPress the type of cookies used.

On the other hand, social media cookies can also be stored in your browser through our website, for example, when you share content on social media. Therefore, to consult the cookie policy of social networks, please consult the information provided by each one of them.

The data owner can, at any time, prevent the setting of cookies through a configuration in the internet browser used, and can thus permanently deny the setting of cookies. In addition, cookies already set can be deleted at any time through an internet browser or other software programs. This is possible on all internet browsers. However, if the data subject disables the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

We use cookies to:

  • Help the website to function as expected;
  • Help to remember your options during and between visits;
  • Offer free services and content (thanks to advertising);
  • Improve the speed and security of the website;
  • Allow you to share pages with social networks;
  • Presentation of advertisements (neither us nor our partners in the presentation of advertisements access personally identifiable data through the use of these cookies, we only work with partners who accept the highest standards of protection of privacy).

We do not use cookies to:

  • Collect any personal information (without your express permission);
  • Collect confidential information (without your express permission);
  • Transmit personally identifiable data to third parties;
  • Pay sales commissions.


When browsing the website, the user implicitly assumes that he / she has read, understood and agreed with the Privacy Policy and the terms of use of our website, contained in this document.

The user is responsible for keeping his personal information updated, complete and true. Lisbon Walker® is not responsible, nor can it be held responsible, for the information transmitted to the site by its users.

All personal data or sensitive information that is sent by its users without the consent or prior request from Lisbon Walker®, will be deleted and will not be subject to any treatment or transfer to third parties. The user of such data should be aware that by sending this information voluntarily, spontaneously and unsolicited, he cannot assign any liability to Lisbon Walker® for the treatment and / or elimination of the same.

The use of the Lisbon Walker® website assumes that the user is of legal age to use all services, namely eligibility to make purchases and the respective payments. The user guarantees to be responsible and legally imputable for all his acts performed on and through the website.

The user is committed to using the site solely for the purpose for which it is intended and through the interface and tools provided, not trying to use it improperly, by illicit means or purposes.

Lisbon Walker® reserves the right to prevent the use of services or features, as well as to block or delete personal information, upon notice, in situations of non-compliance with the legal terms or misconduct of the user, as well as to participate in any illegalities or unlawful acts to the authorities, if applicable.


All intellectual and industrial copyrights on the website are reserved. The website and all its contents, including without limitation, articles, opinions, other marketing texts, photographs, images, video or audio clips, as well as brands, logos, domain names and any other elements that may be covered by copyright. intellectual and / or industrial property, are the property of Lisbon Walker® or third parties who have authorized its use and are protected against use, copying or disclosure that has not been expressly authorized by the holders.


Use of the website implies acceptance of this privacy agreement. The Lisbon Walker® team reserves the right to change this Privacy Policy without prior notice. Therefore, it is recommended to consult our privacy policy regularly, to obtain updated information about the treatment of your personal data.

This Privacy Policy was last updated in March 2021.

Our company welcomes your comments / suggestions regarding this Privacy Policy.


RGPD space provided by CNPD (National Data Protection Commission). Get in touch with us at To obtain any information in order to exercise the rights provided for by law, under the terms described above, you can write to: GenialOut, Lda Rua do Jardim do Tabaco 126, SLJ, 1100-288, Lisbon